1. Introduction

This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you use our event photo and video sharing platform (the "Service" or "Platform"). We are committed to protecting your privacy and handling your data in a transparent, secure manner.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

Full name

Email address

Password (encrypted)

Phone number (optional)

Payment information (processed by our payment provider)

Billing address

Event and Content Information:

Event names and descriptions

Event dates and settings

Photos and videos you upload

Guest book messages

Private messages

Comments and interactions

Event access codes

Branding customizations

Communications:

Support requests and correspondence

Feedback and survey responses

Messages sent through the Platform

2.2 Information Collected Automatically

Device and Usage Information:

IP address

Browser type and version

Device type and operating system

Pages visited and features used

Time and date of visits

Referring URLs

Session duration

Click patterns and navigation paths

Location Information:

General geographic location based on IP address

Precise location if you grant permission (for certain features)

Cookies and Similar Technologies:

Session cookies for authentication

Preference cookies for settings

Analytics cookies for usage statistics

Performance cookies for service optimization

2.3 Information from Third Parties

Payment Processors: Transaction confirmation and payment status, Billing verification information

Social Media and Third-Party Integrations: Information from platforms you connect to our Service (if applicable)

Affiliate Partners: Referral information for affiliate tracking

3. How We Use Your Information

3.1 Service Delivery and Functionality

We use your information to:

Create and manage your account

Process subscriptions and payments

Provide event hosting and management features

Store and display photos and videos

Enable content sharing among event participants

Deliver notifications and updates

Generate QR codes and access links

Process and moderate uploaded content

Enable guest book and commenting features

Facilitate co-host collaboration

3.2 Service Improvement and Analytics

We use your information to:

Analyze usage patterns and trends

Improve Platform features and performance

Develop new features and services

Conduct research and testing

Optimize user experience

Identify and fix technical issues

3.3 Communications

We use your information to:

Send transactional emails (account verification, password resets, payment confirmations)

Send event-related notifications

Provide customer support

Send important service updates

Send marketing communications (with your consent, and you may opt out)

3.4 Security and Compliance

We use your information to:

Detect and prevent fraud and abuse

Enforce our Terms and Conditions

Protect our rights and property

Comply with legal obligations

Respond to legal requests and prevent harm

3.5 Affiliate Program

We use your information to:

Track referrals and calculate commissions

Process affiliate payments

Prevent affiliate fraud

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), UK, and Switzerland, we process your personal data based on:

Contractual Necessity: Processing necessary to provide the Service you requested

Legitimate Interests: Service improvement and analytics, Fraud prevention and security, Marketing to existing customers

Legal Compliance: Responding to legal requirements and requests, Tax and accounting obligations

Consent: Marketing communications to new prospects, Optional feature usage requiring explicit consent

You have the right to withdraw consent at any time, though this may limit service functionality.

5. How We Share Your Information

5.1 With Event Participants

When you create or participate in an event:

Your uploaded content is shared with other authorized event participants

Your name or identifier may be visible to other participants

Your comments and interactions are visible according to event settings

5.2 Service Providers

We share information with trusted third-party service providers who assist us:

Infrastructure and Hosting: Cloud storage providers, Content delivery networks, Database hosting services

Payment Processing: Payment processors, Fraud detection services

Communications: Email service providers, Customer support platforms

Analytics and Monitoring: Analytics platforms, Performance monitoring tools, Error tracking services

Affiliate Management: Affiliate tracking platforms, Payment processors for affiliate commissions

All service providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.3 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5.4 Legal Requirements

We may disclose your information when required by law or in response to:

Court orders or subpoenas

Government or regulatory requests

Legal processes or proceedings

Protection of our rights, property, or safety

Protection of our users or the public

Investigation of fraud or policy violations

5.5 Aggregated and Anonymized Data

We may share aggregated, anonymized data that cannot identify you individually for:

Industry research and reports

Marketing and promotional purposes

Service improvement insights

5.6 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

6. Content Moderation

To maintain a safe and appropriate environment, we:

Use automated systems to scan uploaded content

May manually review content flagged by moderation systems

Detect and remove content violating our policies

Maintain logs of moderation actions

Content moderation is performed to protect users and ensure compliance with our Terms and applicable laws.

7. Data Retention

7.1 Active Accounts

We retain your information as long as your account is active and as needed to provide the Service.

7.2 After Account Closure

After you close your account, we:

Delete or anonymize most personal information within 90 days

Retain certain information longer when required for: Legal compliance and tax obligations, Fraud prevention and security, Dispute resolution, Backup and disaster recovery (typically 30-90 days)

7.3 Event Content

Event content is retained according to your subscription plan

Hosts can download and delete their event content at any time

After subscription expiration, content may be retained for a grace period before deletion

8. Your Privacy Rights

8.1 Rights for All Users

Access and Portability: Request a copy of your personal information, Export your event content and data

Correction: Update or correct inaccurate information through account settings

Deletion: Request deletion of your account and personal information, Delete specific content you uploaded

Objection: Opt out of marketing communications, Disable optional features

8.2 Additional Rights for EEA/UK Users (GDPR)

Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data in certain circumstances

Right to Restriction: Request restriction of processing in certain circumstances

Right to Object: Object to processing based on legitimate interests

Right to Data Portability: Receive your data in a structured, machine-readable format

Right to Lodge a Complaint: File a complaint with your local supervisory authority

8.3 Additional Rights for California Users (CCPA/CPRA)

Right to Know: Know what personal information is collected, used, shared, or sold

Right to Delete: Request deletion of personal information

Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information (we do not sell personal information)

Right to Non-Discrimination: Not receive discriminatory treatment for exercising privacy rights

Right to Correct: Request correction of inaccurate personal information

Right to Limit Use of Sensitive Personal Information: Limit use of sensitive personal information (if applicable)

8.4 Exercising Your Rights

To exercise your privacy rights:

Email us at [privacy email address]

Use privacy controls in your account settings

Follow opt-out links in marketing emails

We will respond to verified requests within the timeframes required by applicable law (typically 30-45 days).

9. Data Security

9.1 Security Measures

We implement industry-standard security measures including:

Encryption in transit (TLS/SSL)

Encryption at rest for sensitive data

Secure authentication and password hashing

Regular security audits and updates

Access controls and authorization

Network security and firewalls

Intrusion detection and monitoring

9.2 Your Responsibilities

You are responsible for:

Maintaining the confidentiality of your password

Using strong, unique passwords

Logging out after using shared devices

Reporting suspected security breaches

9.3 Limitations

No security system is impenetrable. While we strive to protect your data, we cannot guarantee absolute security. You use the Service at your own risk.

10. Children's Privacy

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.

If you believe we have collected information from a child under 18, please contact us immediately.

11. International Data Transfers

11.1 Data Processing Locations

Our Service is operated from [Your Primary Location]. Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country.

11.2 Safeguards for International Transfers

When transferring data internationally, we use appropriate safeguards such as:

Standard Contractual Clauses approved by the European Commission

Adequacy decisions where applicable

Other legally approved transfer mechanisms

12. Cookies and Tracking Technologies

12.1 Types of Cookies We Use

Essential Cookies: Authentication and session management, Security and fraud prevention, Required for Service functionality

Preference Cookies: Remember your settings and preferences, Enhance user experience

Analytics Cookies: Understand how the Service is used, Improve performance and features, Measure effectiveness

Marketing Cookies (with consent): Deliver relevant advertisements, Track campaign effectiveness, Personalize marketing communications

12.2 Managing Cookies

You can control cookies through:

Browser settings to block or delete cookies

Our cookie preference center (if available)

Opt-out tools provided by advertising networks

Note that disabling essential cookies may limit Service functionality.

12.3 Do Not Track

Some browsers have "Do Not Track" features. We currently do not respond to Do Not Track signals, as there is no industry-wide standard for how to respond to such signals.

13. Third-Party Links and Services

Our Service may contain links to third-party websites, services, or integrations. This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you interact with.

14. Marketing Communications

14.1 Types of Communications

We may send you:

Product updates and feature announcements

Tips for using the Service

Special offers and promotions

Event planning resources

Surveys and feedback requests

14.2 Opting Out

You may opt out of marketing communications by:

Clicking "unsubscribe" links in emails

Updating communication preferences in account settings

Emailing us at [support email address]

Note: You cannot opt out of essential transactional emails (account verification, password resets, billing confirmations).

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Service features.

We will notify you of material changes by:

Updating the "Last Updated" date at the top

Posting a notice on the Platform

Sending an email to your registered email address (for significant changes)

We encourage you to review this Privacy Policy periodically. Continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

16. Data Protection Officer and Contact

16.1 Contact for Privacy Matters

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Email: [privacy email address]

Address: [Your business address]

Data Protection Officer (if applicable): [DPO contact information]

16.2 Supervisory Authority (EEA/UK Users)

If you are in the EEA or UK, you have the right to lodge a complaint with your local supervisory authority if you believe your data protection rights have been violated.

17. State-Specific Privacy Rights

17.1 California Residents

In addition to the rights described above, California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Categories of Personal Information Collected: See Section 2 for detailed categories of information we collect.

Purpose of Collection: See Section 3 for how we use your information.

Categories of Third Parties We Share With: See Section 5 for information sharing practices.

Sale of Personal Information: We do not sell your personal information as defined by CCPA.

Authorized Agent: You may designate an authorized agent to make requests on your behalf. We may require verification of the agent's authority.

17.2 Virginia, Colorado, Connecticut, and Utah Residents

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you may have additional privacy rights under state privacy laws. Please contact us to exercise these rights.

17.3 Nevada Residents

Nevada residents have the right to opt out of the sale of certain covered information. We do not sell covered information as defined under Nevada law.

18. Business and Commercial Users

If you use our Service for business or commercial purposes, additional data processing terms may apply, particularly regarding data you control and process through the Service (where you act as a controller and we act as a processor).

19. Accountability

We maintain documentation of our privacy practices and are committed to:

Regular privacy impact assessments

Employee training on data protection

Vendor management and due diligence

Incident response procedures

Continuous improvement of privacy practices

20. Your Consent

By using our Service, you consent to:

The collection, use, and sharing of your information as described in this Privacy Policy

The transfer of your information to our service providers and processing locations

The use of cookies and similar technologies as described herein

You may withdraw consent for optional processing activities at any time, though this may limit Service functionality.